Gamescom media coverage drops almost 20 per cent for 2018

Gamescom media coverage drops almost 20 per cent for 2018

The amount of media coverage from Gamescom dipped 18 per cent this year.

That's according to Ico Partners boss Thomas Bidaux, who has published some research on the matter.

While attendee figures claimed 20,000 year-on-year, media coverage dipped by almost 20 per cent, with 12,528 articles published in 2018 compared to 2017's 15,226 - the lowest since Ico started looking into this sector.

Engish media also saw a huge drop this year, something Bidaux attributes to there being a lack of a clear reason for many publications from the US to attend.

Fortnite was the most-written-about game during the show, but that's likely due to its overall success as opposed to just Gamescom. That and some, um, truly fascinating stories coming out about the game from the Cologne trade show.

Battlefield V was the second most popular title, way ahead of Blizzard's Overwatch in third place.

"In 2018, Gamescom turned 10 years old. On the attendance front, it broke all its records (well, most of them)," Bidaux wrote.

"However, there is something to be said about the media coverage, which seems to have been at it lowest since we’ve been tracking the data.

"And while our methodology might be a factor here (the same way it might explain part of the numbers of the last E3), the absence of strong press beats for new games is also very important. At ICO Media, the team has been working on projects present at Gamescom for several years, and there is anecdotal evidence that media shied away from this year’s Gamescom, if not entirely, at least shortening the number days where they attended.

"If Gamescom is to keep its status as the second-most prominent event for the game industry from a media point of view (and even this year’s sub-par performance doesn’t challenge this), it will need to find a way to get a few more major announcements back, to make it a must-attend for journalists."

Over 500,000 came to Cologne this year for Gamescom, the show's organisers announced

You can check out the ten things that learnt from this year's Devcom and Gamescom here

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.