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PC behind 24 per cent of Ubisoft's Q1 2018 revenue

PC behind 24 per cent of Ubisoft's Q1 2018 revenue

PC has risen to become the second biggest platform for Ubisoft in the first quarter of the 2018 fiscal year.

The French publishing giant released its financial results for this period, with 24 per cent of its sales coming from the PC platform. This ecosystem comes in ahead of Xbox One, which garnered a 22 per cent share, but still well below Ubisoft's dominant platform - PlayStation 4 - which clocked in a massive 38 per cent.

It would seem that PC has managed to steal away some of Sony's market share - for the same period last year, PS4 was behind 44 per cent of sales, with PC being responsible for 21 per cent. The other candidate for that is Nintendo Switch, which Ubisoft has supported strongly from the get-go.

Digital sales are up 76.7 per cent for Ubisoft, forming 75.2 per cent of total net bookings. That's actually a lower portion than 2017's 80.4 per cent.

“We had a record first quarter, which exceeded our expectations," CEO and co-founder Yves Guillemot (pictured) said.

"This performance was fueled by steady growth for our back catalog and an excellent momentum for PRI, once again confirming the increasingly recurring profile of our business and the ever-greater success of our digital transformation. Our teams are continuing to deliver on our strategic plan of ramping up our franchises. Assassin’s Creed Odyssey and The Division 2 were very well received at E3, confirming their full potential in a highly competitive environment.

"Our new creation, Skull & Bones, also made a very good impression due to its innovative gameplay combining naval battles with a multi-player experience. Thanks to its numerous growth drivers, brisk digital trajectory and close-knit relations with its gamer communities, as well as the fact that it directly owns its brands, Ubisoft is ideally positioned to meet its targets for full-year 2018-19 and continue to grow and increase its profitability over the long term.”

Earlier this year, the French publishing giant emphasised its appreciation of the PC games market with a short video which can be viewed here


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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