Cyberpunk 2077 E3 demo was from pre-alpha build, project has 350 developers working on it

Cyberpunk 2077 E3 demo was from pre-alpha build, project has 350 developers working on it

That Cyberpunk 2077 demo from this year's E3 that everyone won't shut up about (we're not jealous, honest) came from a pre-alpha build of the game.

That's according to the CEO of developer Adam Kiciński, who told - via Google Translate - that this was the reason why the demo had not been displayed publicly yet - presumably not to inflate expectations too greatly.

CFO Piotr Nielubowicz added that this was simply to illustrate what the developer hopes that game looks like eventually.

"This is the most polished part of the game we have now, prepared in some sense to show it to people outside the company," he said.

Additionally, it will be some time before we see this title. Analysts reckon that Cyberpunk 2077 will be launching either in the second half of 2019 or the first six months of 2020.

The game boasts a development staff of 350, a figure that is likely to continue growing as will the employees working on Witcher card game Gwent, too.

And, as will come as no surprise, Cyberpunk 2077 is going to be getting a pretty big marketing push.

"The marketing budget will be much larger than The Witcher 3, but ultimately it will result from arrangements with partners," Nielubowicz said.

"We want to invest heavily in marketing - also from our resources. This is one of the reasons for holding cash."

Those partners mentioned will no doubt include Microsoft whom CD Projekt collaborated with on The Witcher 3's marketing push. And there's the small matter of Cyberpunk 2077 being re-revealed on the Big M's stage at E3 this year.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.