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Swery's The Good Life hits Kickstarter funding goal following Fig failure

Swery's The Good Life hits Kickstarter funding goal following Fig failure

After a bumpy road, Suehiro 'Swery' Hidetaka has raised funding for The Good Life.

White Owls’ Kickstarter campaign reached its goal of $650,000 (¥68 million) with less than two days remaining. Hidetaka’s next target is to fund a Nintendo Switch port of the game, but has promised additional content should the campaign fail to reach this $800,000 stretch goal.

PCGamesN reports that the game was once again struggling to reach half of its funding a week ago. The release of a playable demo seems to have reignited interest in the project, sparking a surge of backers in the last seven days.

Hidetaka attempted to fund The Good Life August 2017 through Fig, with a $1.5 million goal. Unfortunately, the campaign ended in October, hitting less than half of the target at just over $680,000. Since this campaign’s failed first outing, White Owls Inc managed to source funding from multiple partners. Notably, this included Sony Music’s indie games outfit Unties.

The Good Life is a “debt repayment daily life adventure” about a small British town whose inhabitants turn into cats and dogs one night a month. It marks Hidetaka’s return to game development after taking ill in 2015, and leaving Access Games a year later.

In January of last year, he founded the Osaka-based studio White Owls Inc. Hidetaka cited “a sense of danger in regards to the large separation between the Japanese market and the international market” in conversation with Gamasutra regarding the studio’s founding. The Good Life is Hidetakas first title since the company’s inception.

As Hidetaka learned the hard way, crowdfunding games can be a tough nut to crack. We spoke to Ico Partners' Thomas Bidaux earlier this year about the state of Kickstarting games in 2017.

There is currently no information on when The Good Life will launch.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.