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Nvidia chief says GPU market is "not even close" to meeting demand

Nvidia chief says GPU market is "not even close" to meeting demand

Supply in the graphics card market is massively lagging behind demand, Nvidia boss Jensen Huang has said.

In an interview with Techcrunch, the exec said that this sector is being squeezed from multiple angles, including games, cryptocurrency and machine learning.

Much ink has been spilt on explaining the impact that cryptocurrency has had on the price and indeed demand for GPUs. Huang downplays this, saying that this is a small portion of the firm's business.

“This still doesn’t change the fact that I’m frustrated so many developers and gamers around the world cannot get access to their GeForces,” he said.

He continued: “We have to build a whole lot more. The video supply chain is working really hard, and you know all of our partners are working around the clock. We’ve got to come closer to the demand of the market. And right now, we’re not anywhere near close to that and so we’re just going to have to keep running.”

Huang may say that cryptocurrency is a small part of Nvidia's business, but a whopping $776m was spent on around three million GPUs during 2017. And the company itself has said that cryptocurrency has been a driving force on sales.  


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Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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