Nvidia chief says GPU market is "not even close" to meeting demand

Nvidia chief says GPU market is "not even close" to meeting demand

Supply in the graphics card market is massively lagging behind demand, Nvidia boss Jensen Huang has said.

In an interview with Techcrunch, the exec said that this sector is being squeezed from multiple angles, including games, cryptocurrency and machine learning.

Much ink has been spilt on explaining the impact that cryptocurrency has had on the price and indeed demand for GPUs. Huang downplays this, saying that this is a small portion of the firm's business.

“This still doesn’t change the fact that I’m frustrated so many developers and gamers around the world cannot get access to their GeForces,” he said.

He continued: “We have to build a whole lot more. The video supply chain is working really hard, and you know all of our partners are working around the clock. We’ve got to come closer to the demand of the market. And right now, we’re not anywhere near close to that and so we’re just going to have to keep running.”

Huang may say that cryptocurrency is a small part of Nvidia's business, but a whopping $776m was spent on around three million GPUs during 2017. And the company itself has said that cryptocurrency has been a driving force on sales.  

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.