As part of the Digital Discovery store panel, we picked the brains of our panellists to get their thoughts about the plethora of new marketplaces that have set up shop in the last few months.
While platforms such as Epic and Discord offer wildly competitive revenue shares for developers - 88 and 90 per cent compared to Valve's 70 per cent - Tomas Rawlings of Auroch Digital says that what is being offered to the player will ultimately decide which marketplace grows.
"These stores need to develop their own identities, what it is they are about," he explained.
"They need to develop their offering to the player above and beyond the percentage of revenue. While it's great to see the competition for percentage revenue, the long-term success of these stores is going to be built off more than the revenue they're offering. Disruption has to manifest in something they're offering the player to make them jump to your new store."
Jake Birkett from Grey Alien reiterated what Epic's own Sergey Galonykin said recently - that this platform is targetting the younger generation of gamers that don't have a Steam account but are playing Fortnite.
"A lot of older gamers need something big to move away from Steam because they have a giant Steam library," he said.
"But there's something else worth considering and that's Epic's play. It has this younger generation of gamers. I have two teenage boys, one is definitely playing Fortnite and has purchased stuff from the Epic store. If you have a younger generation of gamers that do not have a Steam library, actually you want to tempt them across to you now because in five years they'll be in their 20s. You can capture an audience for 10, 20 years.
"Even with teenagers, you have their parents. My son bought Ashen on Epic and was asking me to play it with him, so I have it now. There's something beyond just tempting people away from Steam; it's getting new people into your store right now when they haven't even got a store affiliation. That's very powerful and I think that's Epic's long game."
The CEO and founder of media firm Network-N, which operates PCGamesN, James Binns added: "If you're going to bet on anyone, bet on Epic. It has a tonne of Fortnite cash and it is spending it quite vigorously to promote the store. Fortnite players largely love the platform and many will have billing details registered. Anyone else launching a digital store right now or trying to get behind one is going to really struggle."