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Galyonkin: Epic storefront could target younger audience than Steam

Galyonkin: Epic storefront could target younger audience than Steam

Only half of Fortnite's playerbase has Steam installed, according to Epic Games' Sergey Galyonkin (pictured), and just 60 per cent of that figure use it.

Speaking on the Russian-language podcast How Games Are Made that he co-hosts, the analyst reckons this presents an opportunity for Epic Games' newly-rolled out storefront. These remarks were translated to English via Resetera, with Galyonkin taking to Twitter to clarify what was lost in translation, as well as speaking to GamesIndustry.biz.

He also said that influencers were one of the most important ways of getting a game noticed in the current market, saying they are the second most important method of discovery after friends.

The Epic Store has a system in place to allow influencers to promote games, with these personalities receiving a five per cent slice from sales revenue - covered by Epic itself.

Furthermore, the Fortnite giant will be allowing self-publishing in the near future, too.

Check out what Galyonkin had to say on Twitter below: 

The landscape for buying and selling games is just one topic that will be discussed at PC Connects London 2019's Digital Discovery track.

Tickets for just PC Connects London 2019 are available right here, with tickets for the entire show on sale here  - buy now to save big. 

More info about the event can be found right here


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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