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Ubisoft vet Polfeldt joins Playerunknown Productions

Ubisoft vet Polfeldt joins Playerunknown Productions

Former Ubisoft Massive MD David Polfeldt (pictured) has joined Playerunknown Productions.

In a post on the studio's website, it revealed that Polfeldt had come on board as a senior advisor to the developer.

This comes four months after he departed Ubisoft Massive. Polfeldt had been at the studio since 2005, starting out as a VP and director of marketing before being promoted to managing director in 2008. He held that role until 2021, when he was replaced by Thomas Andrén, but remained on as an advisor until March of the following year.

"After chatting with David at a conference last month, we concluded that David would be a great fit to come and advise me on creating a successful studio culture with a great working environment," Playerunknown Productions' boss Brendan Greene said.

Polfeldt added: "I'm delighted to join the team at Playerunknown Productions, where I will help guide Brendan's hand in creating an authentic studio and a successful brand."

Playerunknown Productions is of course the new independent studio set up by Greene in September of last year. He previously worked at Korean games giant Krafton between 2016 and 2021, helming battle royale smash hit Playerunknown's Battlegrounds. Krafton still has a minority stake in his new venture.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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