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Ubisoft vet Polfeldt joins Playerunknown Productions

Ubisoft vet Polfeldt joins Playerunknown Productions

Former Ubisoft Massive MD David Polfeldt (pictured) has joined Playerunknown Productions.

In a post on the studio's website, it revealed that Polfeldt had come on board as a senior advisor to the developer.

This comes four months after he departed Ubisoft Massive. Polfeldt had been at the studio since 2005, starting out as a VP and director of marketing before being promoted to managing director in 2008. He held that role until 2021, when he was replaced by Thomas Andrén, but remained on as an advisor until March of the following year.

"After chatting with David at a conference last month, we concluded that David would be a great fit to come and advise me on creating a successful studio culture with a great working environment," Playerunknown Productions' boss Brendan Greene said.

Polfeldt added: "I'm delighted to join the team at Playerunknown Productions, where I will help guide Brendan's hand in creating an authentic studio and a successful brand."

Playerunknown Productions is of course the new independent studio set up by Greene in September of last year. He previously worked at Korean games giant Krafton between 2016 and 2021, helming battle royale smash hit Playerunknown's Battlegrounds. Krafton still has a minority stake in his new venture.


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PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.