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Ubisoft Massive MD Polfeldt is stepping down

Ubisoft Massive MD Polfeldt is stepping down

The managing director of Ubisoft's Massive Entertainment studio, David Polfeldt, is departing after 17 years.

The news was revealed in a post on the developer's website, with the MD set to step down on July 1st to take a six-month sabbatical. After this, he is going to return to Ubisoft in "a new strategic role."

Polfeldt joined Massive back in 2005 as its VP and director of marketing, before being promoted to MD in November 2008.

“Seventeen years ago I joined a small Malmö-based indie-studio in a role that the founder defined as ‘Mister FixIt’. Little did I know what a roller-coaster adventure it would become!” says David Polfeldt.

“When we signed Star Wars, and finally completed our beautiful building Eden in 2020, I felt an overwhelming sense of completion, as if I had achieved everything I once dreamt of.

Standing on the solid foundation of The Division, Avatar, Snowdrop, and Ubisoft Connect, the studio is in fantastic shape, and I am exceptionally grateful for what we have accomplished together. Before I embark on a new adventure in Ubisoft, I will try something else which is new and exciting to me: a long break! Wish me luck, and see you in 2022.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.


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