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Roblox hires Walmart vet Messing as new chief marketing officer

Roblox hires Walmart vet Messing as new chief marketing officer

Games creation platform Roblox has hired a new chief marketing and employee experience officer in Barbara Messing.

The new CMO announced her change in job via LinkedIn, saying that she is "inspired" by the company's aim of bringing people together through interactive entertainment.

This is Messing's first role in the games industry. Her career to date has seen her work as chief marketing officer for TripAdvisor between 2011 and 2018, before she moved Walmart where she held an SVP and CMO role for just over a year.

"I am inspired by Roblox’s mission to bring people together through play," she wrote.

"Building a safe and civil community is essential to this vision of connecting the world, and I’m excited to work with the team to foster a community of savvy digital citizens who value kindness, creativity, cooperation and generosity. Roblox has already made significant technology and people investments to fulfill that promise, and will continue to invest in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world."

In July, Roblox revealed that the amount of money its developers would earn in 2020 was on track to be more-than double the sum they earned the previous year. The firm also boasts more than 150m monthly active users, an increase on the 115m that the company had when it closed its Series G funding round in February 2020.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.