Interviews & Opinion

INSIGHT: Diablo Immortal backlash shows mobile remains a dirty word in triple-A

INSIGHT: Diablo Immortal backlash shows mobile remains a dirty word in triple-A

Blizzard, one of the world’s most famous developers, has just announced it’s bringing the Diablo IP to mobile with Diablo Immortal.

The title is developed in partnership with Chinese publisher NetEase - which as well as its own original titles does have a reputation for copycat games such as (the highly successful) Knives Out.

Diablo Immortal will be an MMOARPG exclusively for mobile platforms and appears to offer similar gameplay to other entries in the dungeon crawling franchise. Albeit with touch controls.

Prior to its announcement during BlizzCon 2018, the company had attempted to quell expectations before the reveal. While a blog post didn’t quite say Diablo IV, the next main entry in the franchise, would definitely not be announced, Blizzard did allude to that fact.

“We know what many of you are hoping for and we can only say that 'good things come to those who wait', but evil things often take longer,” read a statement.

“We appreciate your patience as our teams work tirelessly to create nightmarish experiences worthy of the Lord of Terror.

“While we won’t be ready to announce all of our projects, we do intend to share some Diablo-related news with you at the show.”

The full piece is over on

Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.