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VIDEO: Here's what you missed from the Digital Discovery track at PC Connects London 2019

VIDEO: Here's what you missed from the Digital Discovery track at PC Connects London 2019

PC Connects London debuted in 2018 with four tracks that covered the breadth of the PC games market.

Today we take a look back at last year's Digital Discovery track, a series of talks about getting your game noticed in an increasingly saturated marketplace.

Square Enix Collective's Phil Elliot told us about the importance of community management in marketing a game at the time, while now-departed Curve Digital marketing chief Alex Moyet took us right back to basics with her talk about marketing PC indie games.

Dave Mills and Steve Burns from production company SpecialGun took us behind the scenes on the firm's process and the importance of taking inspiration from outside the video games space when it comes to marketing these products.

That was before the first panel from this round of talks, which saw journalist Jupiter Hadley picking the brains of a number of developers and publishers to see what the current state of the indie games space was.

After the break, the ever-energetic Jon Torrens gave us his top pitching tips while Imperia Online's Mariela Tzvetanova broke down the difference between the role of social media and community managers.

Digital Discovery ended with our PR and marketing panel, looking at how developers can get attention in the current media landscape with top journalists and PR reps.

You can check out the line-up for this year's Digital Discovery track, sponsored by Jagex, right here.

 

Tickets for just PC Connects London 2019 are available right here, with tickets for the entire show on sale here  - buy now to save big. 

More info about the event can be found right here


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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