Sumo Group has snapped up Auroch Digital

Date Type Companies involved Size
September 14th, 2021 acquisition Auroch Digital
Sumo Digital
Sumo Group has snapped up Auroch Digital

UK games giant Sumo has acquired Auroch Digital.

As reported by, the Bristol-based studio was snapped up for £6 million ($8.32 million), with a further sum set to be paid out depending on how Auroch performs within the net three years.

Sumo says that the deal has strengthened its publishing capability, with Auroch's staff joining its new Secret Mode indie label.

"We're really excited to be joining the Sumo Group family. We share so many values and Sumo will be a good home for us," Auroch boss and founder Tomas Rawlings (pictured) said.

"We have a shared desire always to improve the quality and depth of the games we make, a commitment to being a positive and respectful workplace, a desire to invest in new talent, and a shared wish to make a lot of fun, engagement and gameplay for all. Auroch Digital joining Sumo Group really is the natural next step in our journey and we're really excited to be taking it together."

Sumo CEO Carl Cavers added: "I'm delighted to welcome Tomas and the Auroch Digital team to the Group. Given our increasing focus on Own-IP, we are particularly excited by Auroch Digital's pipeline of original IP. So, while this is a relatively small acquisition, it is a highly significant one for us strategically."

Earlier this year, Chinese tech and entertainment giant Tencent put down a $1.27 billion bid to buy Sumo Group.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.