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Warframe boss says too many companies approach live-service wrong

Warframe boss says too many companies approach live-service wrong

The CEO of Warframe maker Digital Extreme, Steve Sinclair, has said that too many big games firms have approached their live-service releases with the incorrect attitude. 

Speaking to VGC, the exec said that many publishers decide whether or not to stick with a game depending on how its release goes. In reality, Sinclair believes this is the wrong approach and argues that companies should stick with these titles, even if they don't make a splash initially. 

“They think the release is make or break, and it’s not," he said. 

"They have a financial way to be persistent, and they never do it. It comes out, doesn’t work and they throw it away.”

He continued: “Isn’t that a shame when you put so many years of your life into iterating on those systems or building technology or building the start of a community, and because the operating costs are high, you get terrified when you see the numbers drop and you leave.

“We’ve seen this with amazing releases that I  think have massive potential, and I think they eject too soon.”

Sinclair doesn't name any games in particular, but he is likely referring to the dirth of live-service projects that have bitten the dust shortly after their release, such as Knockout City and Anthem from EA. 


PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.