Diablo 4 is Blizzard's fastest selling game yet

Diablo 4 is Blizzard's fastest selling game yet

The latest entry in Blizzard's Diablo franchise is the company's fastest-selling title ever.

That's according to the publisher, which reports that the title has been played for over 93 million hours between June 1st and June 6th. Curiously, despite claiming it is the fastest-selling Blizzard game ever, the company neglects to actually say how many copies it has sold.

“This is a moment years in the making for the Diablo 4 team,” Diablo GM Rod Fergusson (pictured) said. 

“We’re extremely proud to offer players the richest story ever told in a Diablo game. Players have a range of choices, including personal character customisation, equipping personalised skills for battling horrific demons, or collecting Legendary loot to support your playstyle while discovering new ones. Since the game was first announced in 2019, the support from millions of players around the world drove us toward this release of our dark vision of Sanctuary. Hail Lilith, Blessed Mother.”

Blizzard boss Mike Ybarra added: “Our vision at Blizzard is to create legendary experiences for all to share, and Diablo 4 is an incredible realisation of that vision. With highly customisable gameplay, gripping storytelling, and plenty of options around how to engage with the world, this masterfully crafted expression of the Diablo universe is an outstanding example of what our talented development teams are capable of. Whether you’re a veteran of the series or diving into Sanctuary for the first time, we welcome players to the global launch of Diablo 4.”

This comes in the wake of what has been described as a chaotic development cycle for Diablo 4

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.