Indie publisher Firestoke scores $2.2m seed funding

Date Type Companies involved Size
May 24th, 2022 investment Hiro Capital $2.2m
Indie publisher Firestoke scores $2.2m seed funding

UK indie games label Firestoke has raised $2.2 million in seed funding.

This round was led by Hiro Capital, with Behold VC and Techstart Ventures also participating. Firestoke was founded back in March 2021 by Paul Farley (pictured), formerly of ChilliConnect and Tag Games, both based in Dundee.

This cash is going to go towards growing Firestoke's games portfolio and publishing team.  

“It’s a privilege to have the opportunity to work with such proven game-focused investment teams at this early stage,” Farley said.

“Most importantly we value many of the same things; creating great games that bring joy and delight to players, empowering development talent and building successful businesses.”

“With this backing, in addition to our existing funding, our mission is off to a great start!”

Hiro Capital partner Sir Ian Livingstone added: “Hiro was built upon the premise that the UK and Europe over-index in games industry talent. Paul is no exception to this and has proven himself as an extremely capable industry veteran and operator with successful exits under his belt. We’re delighted to be backing him and the Firestoke team in their quest to champion great games from great developers.”

Hiro Capital recently also invested in Skybound Entertainment.

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Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.