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Microsoft rebrands Xbox Game Pass on PC

Microsoft rebrands Xbox Game Pass on PC

Microsoft has changed the name of the PC version of Xbox Game Pass to... PC Game Pass.

The change was announced last week during The Game Awards in a comedy sketchy, with the Big M clarifying in a post on Twitter that this was literally a change in branding and nothing else. Oh, and it had also changed the profile picture of its @XboxGamePassPC account. Huge stuff.

This follows the #GamePassHasPCGames hashtag appearing on social media, including Twitter, which seems to point to consumers not being aware that its Xbox Game Pass subscription service can be accessed from PCs.

Xbox Game Pass was initially revealed back in 2015 for consoles ahead of a PC edition being announced at E3 2019. This was rolled out in beta in August of that year.

Between its inception and January 2021, Game Pass has attracted 18 million users. In October of this year, it was reported that the service had missed its goal for subscribers by around ten per cent.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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