#ADayOffTwitch protest sees peak viewership drop 21% week-on-week

#ADayOffTwitch protest sees peak viewership drop 21% week-on-week

The number of people watching creators on Twitch dropped by over 20 per cent week-on-week amid the #ADayOffTwitch protest against the platform's lack of action against harassment.

That's according to data from SullyGnome, which reports Twitch saw a high of 3.5 million viewers on Wednesday, September 1st when the campaign began. That's a 21 per cent decrease on the previous Wednesday – August 25th – which drew a peak of 4.4 million users.

It's also a 22 per cent decrease on the previous day, Tuesday, August 31st.

The #ADayOffTwitch was kicked off by streamers RekItRaven, LuciaEverblack and ShineyPen after RekItRaven was the victim of a "hate raid," which saw a large number of people come to the black creator's channel to spout racial hatred in their chat.

The campaign asked viewers and creators to stay off Twitch for 24 hours in order to draw attention to the lack of action the platform has taken against such harassment and misconduct.

In April of this year, the ADL said that Twitch needed to do more when it came to moderating content on its platform.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.