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New studio Athena Worlds reckons AI-powered 3D tech will cut dev time by 40%

New studio Athena Worlds reckons AI-powered 3D tech will cut dev time by 40%

New studio Athena Worlds has apparently created a brand new 3D tech for game development.

The venture, backed by Atari founder Nolan Bushell, has created a properietary tech called Athena, which uses "shape recognition AI" to make games look more impressive, to the point the company claims it will provide "cinema-quality visuals". Athena Worlds also reckons that it will cut down development time by "over 40%".

Not only will the Athena Worlds team be using this tech to create its own games, but it will also be licensing it out for other companies to use.

Athena Worlds has been founded by veterans of the game scene, including GoldenEye vet Jane Whittaker, Unity's Emily Amphlett and King alum Sandeep Raithatha.

“Athena Worlds' 3D technology blew my mind," Bushnell said.

"I believe that new technologies like Athena have a huge potential to shape the future of our world. I am excited to help guide Jane Whittaker and the team towards what I believe will be a very bright future."


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.