US publishing giant Electronic Arts is crowdfunding the prize pool for upcoming the Apex Legends Global Series Championship esports event.
In a post on its website, the company said that it has put a few new item bundles up for sale for the free-to-play battle royale hit; sales from these will be added into the tournaments prize pot. EA is adding $5 to the pot for every Mechameleon, Boared to Death, Wild Speed and Silverback bundle bought, while $20 will be added for folks buying the Animal Kingdom bundle.
The prize pool was initially $1 million; EA has said it will be adding a maximum of $2 million from these sales, bringing the total up to $3 million.
These cosmetics went on sale yesterday (Tuesday, May 18th) and will be available through to June 1st.
"We’re excited to take the stakes of the ALGS Championship even higher, while giving you another way to show your support for your favorite teams," EA wrote.
If this sounds familiar, that's because this is how Valve funds the prize pool for its Dota 2 International esports event.
The Apex Legends Global Series Championship starts on Saturday, May 22nd. Since its debut in February 2019, Apex Legends has attracted 100 million players.