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EA: Codemasters to retain identity following $1.2bn acquisition

EA: Codemasters to retain identity following $1.2bn acquisition

UK racing studio Codemasters is going to retain its identity in the wake of its acquisition by Electronic Arts.

Speaking to MCV, EA CEO Andrew Wilson (pictured) said that the plan wasn't to "indoctrinate" the British developer into being just another one of its studios. Rather, the exec hopes, Codemasters will be like Respawn, which EA acquired back in 2017.

“I think about this more at a values level, so at Electronic Arts we have core values of creativity, passion, pioneering, learning, determination and teamwork. We think these are the core values that add up to building amazing entertainment for a global fanbase," Wilson said.

“And when we think about bringing organisations together, what we’re really looking at is do we share a value system?

“We may use different words, but when we sat down, what we recognised, between EA and the Codemasters’ teams, we really did share a very similar value system, those things that motivated us to come to work every day and build great games, we’re kind of rooted in the same centre.”

He continued: “Similar to Respawn, our orientation isn’t to come in and take over Codemasters; our orientation isn’t to come in and turn Codemasters into another Electronic Arts studio; our orientation is around the provision of opportunity.

“This industry is all about amazing, creative talent. And we see little upside in the indoctrination of that amazing creative talent. But we do want to provide them access to the things that we get by virtue of our position in the industry.”

EA closed its acquisition of Codemasters in February of this year. The firm outbid Grand Theft Auto giant Take-Two for the UK racing outfit.


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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