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Tweets about games up 75% in 2020

Tweets about games up 75% in 2020

There seems to have been increased interest in video games last year.

That's according to Twitter's head of gaming content partnerships, Rishi Chadha, who wrote on the company's blog that the number of posts about video games increased by 75 per cent during 2020. There were more than two billion tweets about the medium, as well as a 49 per cent increase in unique authors.

Animal Crossing was the most-tweeted-about game – likely due to its social nature and the fact it came out as stay-at-home orders started to be introduced around the world – coming in ahead of other big names like Fortnite, Genshin Impact and Apex Legends.

"Gaming fans around the world came to Twitter to talk about the biggest moments of the year and used Twitter as a place to connect with each other when many couldn’t connect in person," Chadha wrote.

He concluded: "As 2021 kicks off, the conversation around gaming is sure to continue. With next gen consoles in the wild now, which games will dominate the conversation like Animal Crossing has? Will FaZe Clan continue its reign of most talked about esports team? What new gaming personalities will sprout up and boom in popularity? Keep an eye out for updates."

2020 saw increased interest in video games. Major companies like Microsoft saw higher than anticipated revenue off the back of the COVID-19 coronavirus pandemic, which saw people told to stay at home. In the UK, games spending rose by 14.5 per cent year-on-year off the back of this, while SuperData reports that digital spending rose 12 per cent around the world.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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