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Over half of Cyberpunk 2077 pre-orders are digital

Over half of Cyberpunk 2077 pre-orders are digital

Polish games firm CD Projekt says that over half of pre-orders for the upcoming Cyberpunk 2077 have been made digitally.

Speaking to investors – as transcribed by Seeking Alpha – CFO Piotr Nielubowicz (pictured) said that the title has received more pre-orders than 2015's The Witcher 3: Wild Hunt. Over time, the company expects that Cyberpunk 2077 will sell a higher ratio of digital copies than physical.

"The expected ratio between digital and physical on our sales, as we see it on preorders digital is very strong, so definitely we are more into moving potential split digital/physical, and more on the digital side," Nielubowicz said.

"How far we'll go? We honestly speaking do not know, definitely farther than we had on the Witcher 3 and definitely more than 50 per cent should come from the digital channel."

"And then the history of Witcher 3 shows the longer the game is on the markets, the split shifts towards digital again. On Witcher 3, it's the vast majority. And on Witcher 2 and 1, let's say 99 per cent of the revenues we generate are digital. So, this is the only direction that can be expected in that near and longer-term."

Pre-orders for Cyberpunk 2077 have appeared in the Steam Top Ten a number of times and last week were the highest-selling item on the store. Over on CD Projekt's own GOG.com platform, it looks like around 23,400 pre-orders were made between July and September.

China appears to be a strong region for Cyberpunk 2077 pre-orders, according to a now-deleted post by CD Projekt's Chinese PR and marketing director Darren Ding.

Speaking at E3 2019, CEO Marcin Iwiński said that Cyberpunk 2077 pre-orders were "way higher" than The Witcher 3's.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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