Games monetisation service PlayerLands has gone live.

This new platform allows the creators and owners of private game servers to make money selling items they have created.

PlayerLands was first announced last year and attracted £200,000 ($260k) in funding from venture capital firm Mercia Technologies.

“We aim to turn hobbies into small businesses, and existing businesses into real revenue generators. Gamers with the wherewithal to create fantastic in-game content to sell to their fans should be helped to share it," PlayerLands co-founder Nick Gillett said.

"There will be many who will financially benefit from having their hard work rewarded, and PlayerLands does that with minimal fuss. Server owners should not be limited by store-front management, payments and inventories, but only by the breadth of their imaginations. We’re thrilled to help server owners achieve that.”