PC games giant Valve has provided some clarity in the updated FAQ page on its Steamworks dev portal about companies promoting non-Steam versions of their games.

In an email to PCGamesInsider.biz, Valve comms boss Doug Lombardi said that this isn't a new policy, but rather something that companies should keep in mind when considering what they should put on the Steam page for their games. As a result, it isn't really something that most developers and publishers using the platform should be worried about as it's seemingly business as usual.

"The general spirit of this update was to remind content creators that their Steam pages should not be used for certain activities such as for the promotion of a game's exclusive availability on a competing platform, the promotion of an external download that circumvents Steam content policies, or the promotion of other activity that conflicts with the Steam Distribution Agreement," comms boss Doug Lombardi said in an email to PCGamesInsider.biz.

"The new language on the FAQ was not really the introduction of any new policy or policing that should concern the majority of those publishing on Steam, but more of a reminder of existing rules for a small number of developers exploring the boundaries of the existing policies."