Gfinity signs a new multi-year esports deal with Formula 1

Gfinity signs a new multi-year esports deal with Formula 1

Pro-games firm Gfinity has signed a new deal with Formula 1 for the F1 Esports Series.

The multi-year agreement spans from 2020 until 2022. As part of this year's deal, Gfinity will hold a Pro Draft Reveal show and the Pro Series. In 2021, the company will also deliver the Challenger Series qualifying events. However, by 2022, the company will only provide qualifying events.

Furthermore, the esports firm will provide a management team, as well as a league operations team that will be responsible for creating and enforcing event rules. In March, a new F1 Virtual Grand Prix event was launched to replace the postponed races. Gfinity has now confirmed that the series has been extended till June.

"The F1 Esports Series is one of the most exciting esports tournaments in the world, and we are delighted to be working with F1 for a further two years," said Gfinity CEO John Clarke.

"Signing a multi-year agreement highlights our ability to leverage our unique position at the centre of the esports ecosystem to design and develop esports solutions for our clients. The Virtual Grand Prix Series has also caught the imagination of race fans as, shown by the amazing viewing numbers, and we are excited that a new, younger global audience is experiencing the F1 brand in a totally different way."

Formula 1® head of digital business initiatives and esports Dr Julian Tan added: "We are delighted to extend our agreement with esports leaders Gfinity for another two years. Since 2017, we have seen the rapid growth of the F1 Esports Series, and Gfinity has played a core part in that through their continued support in developing and delivering the series. We are excited to build on this foundation to bring further excitement to F1 Esports fans across the globe in the coming couple of years."

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