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VC Jon Goldman joins Flavourworks Series A

Date Type Companies involved Size
March 4th, 2020 investment Not disclosed
VC Jon Goldman joins Flavourworks Series A

The indie developer behind narrative-focused Erica Flavourworks has now raised £3.5m ($4.5m) in Series A funding thanks to venture capitalist John Goldman.

The VC has invested in the studio via the GC Tracker Fund and joins Hiro Capital and Sky Ventures, adding £500,000 ($700,000) into the pot. Flavourworks had previously raised £3m ($3.8m).

“With Black Mirror, Lion King and now Mandalorian, video gaming and Hollywood are finally blending together,” Goldman said.

“Flavourworks has truly positioned itself in the crosshairs of this trend. I could not be more excited to support this exceptional team.”

Flavourworks was set up in 2015 by Jack Attridge and Pavle Mihajlovic, with the studio's first title Erica launching as a PlayStation 4 exclusive title.

“Erica merges the worlds of film and video games in a way that no one's done before,” co-founder Mihajlovic said when Flavourworks landed the initial $3.8m

“Our technology combines the mechanics of traditional storytelling with immersive soundtracks and next-level interactions that let you touch, feel and experience nuanced, interactive stories. This is the first time a game lets you reach out and touch a real, live-action world and have this world react to you in a meaningful way. We’re so excited to be working with our investors to help share these experiences worldwide.”


PCGamesInsider Contributing Editor

Alex Forbes-Calvin is a freelance writer and photographer, mostly operating within the games industry. Over his career, he has written for the likes of MCV, Eurogamer, GamesIndustry.biz, The Observer, VGC and Esquire. That's on top of writing books for Dark Horse on RuneScape, Assassin's Creed, Dead Island 2 and more.