VC Jon Goldman joins Flavourworks Series A

Date Type Companies involved Size
March 4th, 2020 investment Not disclosed
VC Jon Goldman joins Flavourworks Series A

The indie developer behind narrative-focused Erica Flavourworks has now raised £3.5m ($4.5m) in Series A funding thanks to venture capitalist John Goldman.

The VC has invested in the studio via the GC Tracker Fund and joins Hiro Capital and Sky Ventures, adding £500,000 ($700,000) into the pot. Flavourworks had previously raised £3m ($3.8m).

“With Black Mirror, Lion King and now Mandalorian, video gaming and Hollywood are finally blending together,” Goldman said.

“Flavourworks has truly positioned itself in the crosshairs of this trend. I could not be more excited to support this exceptional team.”

Flavourworks was set up in 2015 by Jack Attridge and Pavle Mihajlovic, with the studio's first title Erica launching as a PlayStation 4 exclusive title.

“Erica merges the worlds of film and video games in a way that no one's done before,” co-founder Mihajlovic said when Flavourworks landed the initial $3.8m

“Our technology combines the mechanics of traditional storytelling with immersive soundtracks and next-level interactions that let you touch, feel and experience nuanced, interactive stories. This is the first time a game lets you reach out and touch a real, live-action world and have this world react to you in a meaningful way. We’re so excited to be working with our investors to help share these experiences worldwide.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.