ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Activision Blizzard YouTube esports deal worth in the region of $160m

Activision Blizzard YouTube esports deal worth in the region of $160m

A new report has said that Google has paid around $160m for the rights to broadcast Activision Blizzard's esports business.

That's according to Esports Observer, which says that this the partnership between the two firms covers the Overwatch League, Call of Duty League and Hearthstone pro-games tournaments clocks in at $160m for three years. There's no break down given as to how this deal is structured, though it would seem that the majority is focused on the Overwatch League given that this is by far the biggest esports property that the company has at its disposal.

Activision Blizzard's previous deal for just the Overwatch League was valued at around $90m over two years.

While the majority of this deal pertains to Google's YouTube platform, Activision Blizzard's esports businesses will receive the help of the company's cloud services, too.


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies