Sega and Tencent latest to bow out of E3

Sega and Tencent latest to bow out of E3

Games giants Sega and Tencent have become the latest companies to not be in attendance at this year's E3 show.

That's according to IGN, which reports that the firms will not be showing up at the LA trade event as exhibitors.

"After careful consideration, we have decided not to participate in E3 2023 as an exhibitor," Sega said.

"We look forward to sharing more information on announced and unannounced projects in the future."

Tencent, meanwhile, confirmed it would not be at E3, but did compliment Geoff Keighley-run Play Days 2022, likely an indication that the Chinese giant will showing up at that event.

This follows Ubisoft revealing that it would not be attending E3. Devolver Digital has also revealed that it will not be at the show – which is normal – but it will also not be hosting its own regular event across the road from the LA Convention Center.

This comes amid unsettling rumours about the state of the show. Publishers and developers speaking to IGN say that much is still up in the air about E3. Sources in the know say that there has been a lack of communication from both US video games trade body the Entertainment Software Association (ESA) and organiser ReedPop about what is actually happening at the event. One source has event said that'd be surprised if the show goes ahead. 

Though possibly a coincidence, ReedPop president Lance Fensterman has revealed in an email to staff that he was stepping down after 14 years in the role, being replaced by company VP Michael Kesken. has reached out to both ReedPop and the ESA for comment 

Disclaimer: Alex Calvin is a freelance writer and journalist who has worked with ReedPop's Gamer Network editorial arm in the past

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.