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Epic Games Store has attracted 108m PC users

Epic Games Store has attracted 108m PC users

Epic Games' storefront has been in the wild for about a year nowand in that time has attracted 108m PC users.

That's according to the store's GM Steve Allison, who told GamesDay.biz that the platform has made around $680m in revenue to date. That 108m figure is around a third of the total number of Epic Games accounts, which stands at 300m at the time of writing.

“108M is the total number of Epic Games accounts which have specifically obtained the PC version of at least one product, whether free or paid,” Allison said.

“This is out of 300M total Epic accounts across all platforms including console and mobile. Epic Games Store third-party game revenue in 2019 is roughly 60% higher than our initial forecast at launch, and the pace of free game installs is several times higher than we originally expected. We are very happy with the outcome and grateful to our partners and customers.”

Epic boss Tim Sweeney also said that exclusives have been an important part of the company's strategy in attracting over 100m users.

Exclusives have been critical in gaining momentum in the presence of a competitor that began 2019 with more than 90 per cent market share," he said.

"Securing exclusives for Epic means we can significantly assist developers with product funding and invest in marketing and awareness knowing that these efforts bring in new customers to our store, rather than just sending more business to the incumbent.

“Exclusive products are the primary way for companies entering new markets to gain new momentum against entrenched competitors. [You can] compare [our approach] to the successful launch of Disney+ last year, going head to head with Netflix, Amazon, and others.”


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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