VR is still too niche to affect Cyberpunk 2077 sales, CD Projekt says

VR is still too niche to affect Cyberpunk 2077 sales, CD Projekt says

Polish games firm CD Projekt has said it isn't concerned about forthcoming VR title Half-Life Alyx.

Speaking to investors - as reported on Yahoo Finance - The Witcher studio said that virtual reality is still too niche of a product to have any meaningful impact on its soon-to-be-released title Cyberpunk 2077, no matter how much excitement there is for Valve's new release.

"I think it was a surprise for everybody, but I think not in a way you are suggesting," CD Projekt bizdev VP Michal Andrzej Nowakowski said.

"VR remains an extremely nichey niche of the market. It's very, very small. The only reason I can think of why has Valve has decided to actually put this title in the market is because they actually have a corporation on the hardware side of the things, and I assume that they actually are planning. This is probably a big effort for them to sort of try to expand that. That niche is very, very, very – and I could add a few verys here – small. So from the market perspective, are we afraid? No, because it's a very different niche. It's – this is an endeavour to sort of try to push the hardware while we are really targeting the mass markets where it is, which is major consoles and the PCs without the need to have the VR gear.

"Now I am actually unaware in our conversations with other major publishers of really pushing hard for VR, but perhaps the information has missed me. I generally don't know. I mean, I know there's a few titles here and there that usually some sort of showcase or experience, but I have not heard of anybody building an actual solid business on the VR so far. That may very well change in the coming years. Perhaps Half-Life will be this first stone that is going to turn into something larger as we go, but that's definitely not going to be the case come first half of the next year. I daresay it's probably not going to be next year. I don't eventually know even further because things may change. And at some point, VR maybe a mass-market entertainment that will validate the business model behind it, but it is not the case, at least not for us right now."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.