Sony's video games streaming service PlayStation Now now boasts one million subscribers.

That's according to the Japanese entertainment giant's earnings report for the three months ending September 30th. This follows the games giant cutting the price of its streaming service from $19.99 per month in the US to just $9.99, making it more competitive with other players like Xbox and Google's upcoming offerings.

An open beta for PlayStation Now launched back in 2014 ahead of a proper rollout the following year. It came to PC in 2016.

"This is a great step toward the target we mentioned at the [Investor Relations] Day of growing subscribers by an average of more than 50% per year," Sony said of the milestone.

"Through this renewal, we are aiming to assess the potential of cloud gaming services."