The founder and boss of indie publisher No More Robots Mike Rose has once again said that developers are charging too little for their games.
In a report called 'How well are PC games selling on Steam in 2019?', Rose looks at titles that were released between July 5th and August 6th and claims that - on a median basis - a new release in 2019 sells 1,500 copies. That's a decline of 70 per cent year-on-year. The mean figure clocks in at 3,000.
Looking at revenue, Rose reports that these titles are generating a median of $16,000 - a 47 per cent decline - or a mean of $46,000.
On average, these games are being sold for an average price of $10, which Rose has said - once again - is too low. Not only that; titles with a higher RRP are actually selling better, generating high revenue as a result.
This echoes Rose's comments from his appearances at conferences in the last few years. At Develop:Brighton 2018, the publishing boss said that studios should add $5 to whatever price point they come up.
Part of games with a higher price point selling better is a matter of quality, too, and will help them stand out from the saturated games market.
