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Streaming won't necessarily take the entire games market to subscription models, says WBIE's Haddad

Streaming won't necessarily take the entire games market to subscription models, says WBIE's Haddad

Streaming might have made subscription models the norm in other entertainment sectors, but this won't necessarily be the case in the games market.

That's according to the president of Warner Bros Interactive Entertainment, who told GamesBeat that being able to beam content to any device will expand the addressable audience who can play games, but that it won't necessarily change the way that people buy them.

"Our observation is that oftentimes it is written that streaming automatically brings subscription, because that’s what happened in other forms of media, other forms of content," he said.

"I think they’re actually two different topics. I don’t believe that it will automatically come together. I do think that we’ve proven that a transactional business, as we call it, where you pay a premium price for an experience, where gamers can have 30, 40, 100 hours of play–they’ll pay a premium price for that. That’s great for us. We have a history of that transactional business.

"There are gamers that want to consume way more than two or three games a year, which is sort of an average right now. There may be people that like the consumption pattern of having a subscription so that they can try more games and play more games. But the behaviour today is actually fairly concentrated on players spending most of their time in a handful of games that they carefully pick and that are able to secure a premium price in the market. I think it’ll be a mixture of both.

"I’d be careful about the notion that streaming will automatically bring the entire business to a subscription model. I just think there’s a lot of differences compared to other forms of media."

WBIE is supporting streaming, bringing bloody brawler Mortal Kombat 11 to Google's Stadia platform.


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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