ALL THE LATEST NEWS ABOUT THE BUSINESS OF PC GAMES

News

Grand Theft Auto V was behind over a quarter of Take-Two's net revenue for last financial year

Grand Theft Auto V was behind over a quarter of Take-Two's net revenue for last financial year

Crime smash hit Grand Theft Auto V was behind more than 25 per cent of publisher Take-Two's net revenue for the 2018/19 financial year.

That's according to the 10-K form - an annual report that publicly-traded firms legally have to report to the United States Securities and Exchanges Commission - filed by Strauss Zelnick's (pictured) company, in which the Delaware-headquartered publishing giant says that the 2013 title made up 25.7 per cent of its net revenue for the twelve months ending March 31st, 2019. That means that Rockstar's crime romp brought in $685.7m for the year from a total of $2.668bn.

For the 2017/18 financial year - the twelve months ending March 31st, 2018, Grand Theft Auto V was behind 39.7 per cent of Take-Two's net revenue, which clocked in at $711.8m. That's a 3.7 per cent drop year-on-year - not bad at all.

Furthermore, Take-Two's Top Five games on average contributed to 91.8 per cent – $2.4bn – of its net revenue for the coming year.

This was in the Risk Factors section of the annual report, in which publicly-traded companies operating in the USA have to warn investors of items that could negatively affect their performance. The above was reported in a section about the company being too dependant on its existing big titles like Grand Theft Auto V and other hit titles.

Take-Two's net revenue increased a whopping 48.8 per cent year-on-year.

Oh, and if you were curious about how much games cost to promote, Take-Two saw a $135.3m increase in marketing spend year-on-year for FY2018/19, calling out $108.5m of 'higher advertising expenses'. The primary reason for this spend was due to the launch of Red Dead Redemption 2, which launched on PlayStation 4 and Xbox One in October 2018, as well as its NBA 2K franchise and Grand Theft Auto Online. 


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies