Valve frustrated over Steam devs abusing Popular Upcoming list

Valve frustrated over Steam devs abusing Popular Upcoming list

It turns out that developers can manipulate the Popular Upcoming list on Steam to have their games always present there.

Mike Rose from No More Robots raised this issue on Twitter (below), saying that the way that Steam generates this list is simply by looking at the release date that a game has been given in the platform's CMS. There's one issue with this: according to Rose, developers can set any date, meaning that a game that has been out for ages can actually appear in the Popular Upcoming list.

Valve is apparently working on a solution to the situation, with the company's biz boss Tom Giardino saying on Twitter (below) that the Steam firm is frustrated about the situation, too. There's no word yet on what this fix will look like, as Giardino says it is a work in progress.

Discovery on Steam has become much more of an issue in the last few years. August 2017 saw Greenlight replaced by Steam Direct, resulting in a flood of new releases. This only got worse when Valve opened the Steam platform up entirely, meaning that anyone could release a game so long as it wasn't "illegal" or "straight-up trolling".

As an indication of the problem, almost 60 per cent of the close-to 30,000 games on Steam launched in the last two calendar years

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.