Fallout and Elder Scrolls publisher Bethesda is preparing for a games market dominated by streaming.

That's according to marketing and PR boss Pete Hines, who told GameSpot that not only is this method of playing games going to be viable, but that its studios were already "involved in".

"Absolutely it is [going to be viable]," Hines said.

He continued: "It's absolutely something all of our studios have been involved in and looked at and thought about as we talk about what we do going forward," Hines said. "Whether it's where next-gen consoles are going, or what's streaming is going to be like, or whatever. So yeah, it's something that is on everybody's radar and they think about as yet another platform essentially."

This comes as little surprise, especially given the wave of cloud-based games platforms that have been announced in only the last month.

Google's Project Stream is already letting beta users play Assassin's Creed Odyssey remotely, while Microsoft and EA have announced Project xCloud and Project Atlas respectively to capitalise on this space.

Given Bethesda's willingness to go it alone for Fallout 76, rather than release via Steam, it wouldn't be surprising to see the publisher announce its own streaming platform. That being said, the company enjoys a close relationship with Microsoft so it's possible it'll just stick to that firm's scheme.

Come find out about the future of the PC games market at PC Connects London 2019. Shifting business models and means of playing games - such as subscription and cloud-based services - are just one of the topics that we will be covering at the January 21st and 22nd event. 

Tickets are available to buy right here. One ticket gives you access to not just this event, but also Pocket Gamer Connects and Blockchain Gamer Connects.