Report: Call of Duty: Black Ops IIII hasn't killed PUBG on Steam

Report: Call of Duty: Black Ops IIII hasn't killed PUBG on Steam

It would seem that this year's Call of Duty Black Ops IIII has had little to no impact on the playerbase of battle royale veteran PUBG.

That's according to data from GitHyp, which shows that Playerunknown's Battlegrounds' audience dropped by just four per cent over the weekend in the wake of Black Ops IIII's launch. That's only a decline of 24,000 players, which isn't even that bad. The site notes that the game lost more than 20 per cent of its userbase in May.

It is quite early to draw any conclusions, however. Call of Duty: Black Ops IIII has been out for just one week and - despite all the PR spin - we don't really have much of an indication of how the game has performed commercially. Nor do we know how big its audience is. The project's impact on PUBG will become more apparent in the coming weeks.

What is more interesting isn't PUBG players moving to COD - it's which consumers are. Roughly half of Playerunknown's Battlegrounds' users are from China - it's unclear whether this audience will be switching to Activision's offering.

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.