Activision claims Call of Duty: Black Ops IIII is its biggest Day One digital sales event, offers no figures to support this

Activision claims Call of Duty: Black Ops IIII is its biggest Day One digital sales event, offers no figures to support this

Publishing giant Activision has revealed that this year's Call of Duty: Black Ops IIII has been the biggest Day One digital sales event in its history.

That's according to a post on the company's website, in which the firm claims that the new release broke the digital franchise record set by 2017's WWII. In addition, Acti claims that PC sales doubled year-on-year.

This is the first time that Activision has released its Call of Duty franchise via the platform. In addition, the game broke digital records on both PlayStation 4 and Xbox One.

That digital sales are rising is not particularly surprising or, indeed, newsworthy. As digital becomes a larger and larger part of the games sector, sales on this are going to increase. Indeed, physical sales have also declined massively for the game, at least in the UK. It's entirely likely that people who previously bought boxed copies are now going for digital versions of their favourite shooter.

As for why sales doubled on PC - the beta will certainly have driven hype, and the game launching on is a sign of commitment to the platform. has written previously about how Black Ops IIII could be the No.1 player in the PC battle royale space before long

In general, without knowing how many copies of WWII were sold during the time period last year, we actually have no idea how well Black Ops IIII has sold.

All of which is to say that this announcement hasn't got much to say, other than 'game was released, has sold some copies digitally'.

And now back to the PR drivel.

“Black Ops 4 is an incredible game, and the community’s response to it has been amazing," said COD EVP and GM Rob Kostich.

"We have shattered multiple digital day one sales records, and the number of people who connected online on day one to play has grown year on year. But probably the most important thing is that the community is having so much fun across Multiplayer, Zombies and Blackout. We are so incredibly thankful for the community’s trust and support. This is just the beginning, it’s going to be an incredible journey with Black Ops 4.”

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.