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In the age of games-as-a-service, talking to Twitch and Facebook is the "most important" thing, says Jagex

In the age of games-as-a-service, talking to Twitch and Facebook is the "most important" thing, says Jagex

Being in touch with social media platforms like Twitch and Facebook is the "most important" thing right now.

That's according to Jagex chief Phil Mansell, who said that in the last five years the priority of games firms has switched from meeting with platform holders to arranging time at big shows with broadcast services - but that's not to say that speaking with the likes of Microsoft or Sony.

"It's interesting to compare the industry now to how it was five years ago," he said.

"Back then it was desperately important to have that half hour with your Microsoft or Sony rep - and it's still important now - but it's most important that you're talking to Twitch and Facebook in this new games-as-a-service world.

"It's interesting how those things have shifted around now with the access to users. It's more complicated but as a publisher, you get a deeper relationship and with that ecosystem, you are more in control."

We recently caught up with Mansell to talk about Jagex's expansion beyond RuneScape and how much the company is investing in its new Partners publishing label


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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