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Turtle Beach doubles down on PC with new Atlas headset line

Turtle Beach doubles down on PC with new Atlas headset line

Headset specialist Turtle Beach is expanding into the PC games space.

The firm has announced a new line of headsets called Atlas. There are three models designed in collaboration with esports firms Astralis, OpTic and Houston Outlaws.

These are set to launch in September.

The company already boasts a 40 per cent-plus market share in the console headset space in the US and Canada - and always takes quite the share in the UK, too - so no doubt it is trying to imitate this success in the PC sector.

“Turtle Beach is a leading gaming audio brand because we constantly innovate to design high-quality headsets with features that gamers want, so we’re clearly excited to extend our portfolio with the Atlas products for PC gamers,” Turtle Beach CEO Juergen Stark said.

“This expansion is a great move for us because in addition to our already strong performance in console gaming headsets, we’ll now have the ability to attract both dedicated and cross-platform PC gamers through our new Atlas lineup.”

He continued: “When we set out on the path to grow our presence in PC, it included conducting consumer research and working with our partners on key design elements, resulting in what we believe is a great first assortment of PC headsets. Each Atlas headset – whether at the £40, £70, or £90 price point – offers PC gamers the audio performance and comfort Turtle Beach is known for. Moving forward we intend to leverage our technology, innovation, and best practices, to continue leading the console gaming headset business through our Recon, Stealth and Elite products, with equal focus and energy behind our new Atlas line that’s built for PC gamers.”


Editor - PC Games Insider

Alex Calvin launched PCGamesInsider.biz in August 2017 and has been its editor since. Prior to this, he was deputy editor at UK based games trade paper MCV and content editor for marketing and events for London Games Festival 2017. His work has also appeared in Eurogamer, The Observer, Kotaku UK, Esquire UK and Develop.

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