Dublin-based Keywords has announced a brand new investment arm.

Dubbed Keywords Ventures, this will be investing in tech and services, the company's bread and butter up until now. The exact amount the firm will be putting into this division is unclear, but the announcement does say that Keywords will be spending under five per cent of its regular annual spend.

It's likely that this is part of the $120m-plus that the company raised to enable further acquisitions in June.

"Our established relationships with most of the world's leading games companies, and our expanded global presence, provide a strong platform to support investees' growth while adding further value to the relationships we enjoy with our clients," said CEO Andrew Day.

"Our strategy to consolidate the fragmented market for video games services remains unchanged with KWV being highly complementary to this in bringing additional capabilities to our global services platform."

This investment venture is a slight change in tact from Keywords MO in the last few years. Recently, the tech and entertainment giant has focused on buying companies to bolster its range of services.

Last month the company purchased Hollywood talent firm Blindlight; in May it snapped up marketing firm Fire Without Smoke.