Battle royale behemoth Fortnite had the most articles written about it during this year's E3.
That's according to data from Ico Partners' Thomas Bidaux, which shows that Epic's battle royale saw more than 2,500 mentions in the media during the LA show.
Bidaux cites the title launching on Switch, controversies about PS4 cross-play and the Celebrity Pro AM tournament as driving this coverage.
Second place went to Fallout 76, with just under 2,500, just ahead of CD Projekt RED's Cyberpunk 2077 and Anthem.
Despite a strong showing at E3 2018, this is actually the worst year for Microsoft since 2014, in terms of the number of articles written. Last year saw 19,774 pieces written about Xbox, while this year just 15,416 were published.
"I have to confess I am surprised that Microsoft’s performance ended being at this level," Bidaux said.
"I felt they had a very good conference, and while their line-up is still behind, they had better announcement than last year. It seems like it wasn’t enough to compensate a hardware communication, like the Xbox One X and the Xbox One S last year."
EA was the most covered publisher from the show, with 6,646 articles. That's surprising considering what a lacklustre conference the publisher had, but both Anthem and Battlefield V are attracting a lot of interest. That and the publishing giant being unable to stop talking about loot boxes will certainly have driven clicks, too.
Bethesda was the second highest-ranking publisher with 5,379 items of coverage. The firm's showing - which included Fallout 76, The Elder Scrolls VI and Starfield, certainly got a lot of people excited. Ubisoft drops from second to third place this year with 5,242 mentions, while Square Enix had 3,938 mentions.
Interest in VR at E3 has dropped somewhat, with HTC Vive seeing a dip from 795 items of coverage in 2017 to just 373. Oculus fared worse, with a drop to 200 from 765.
"This E3 was very much an intermerdiary year," Bidaux wrote.
"Despite some very exciting games being revealed, the overall numebrs are lower than previous year. It sets up 2019 to be a very exciting edition."