EA has announced the purchase of the team and tech behind cloud-streaming service GameFly.
The publisher has made this acqusition in order to "deepen EA's capabilities and expertise in cloud gaming", as well as enable user to play games from any device.
We're definitely speculating here, but it sounds like an investment for EA's Origin Access brand. When we might hear what the duo have been up to is unclear, but it's likely we won't see something at this year's E3 given that the deal has only just closed.
The GameFly team - based in Caesarea, Israel, will be working alongside the rest of the EA teams. The terms of the deal have not been disclosed.
“Cloud gaming is an exciting frontier that will help us to give even more players the ability to experience games on any device from anywhere,” EA chief technology officer Ken Moss (pictured) said.
“We’re thrilled to bring this talented team’s expertise into EA as we continue to innovate and expand the future of games and play.”
GameFly was founded in 2002 with a similar model to Netflix, i.e. posting DVDs to user's home. In The firm has since pivoted to a modern-day Netflix business model.
EA's purchase here shows a renewed interest in the streaming market. Though the sector has come and gone many a time, with casualties such as OnLive along the way, there is a new wave of streaming companies entering the market. Jump and Utomik have opted for a subscription-style model for games, while French start-up Blade has launched a hardware subscription business.