Digital retailer Green Man Gaming is once again in hot water, this time over an email it sent out to customers regarding GDPR.

The firm sent out an email with the subject line 'Order confirmation', causing many users to panic that their accounts had been hacked. Upon opening the email, recipients were greeted with a message asking them to update their privacy preferences for their account.

The move was seen in poor taste, with the publisher issuing an apology.

“On behalf of the Green Man Gaming team, I am very sorry for the data protection email with the subject ‘order confirmation’ that went out last night to some customers from our team," CEO Paul Sulyok wrote.

"Although it was never the company’s intention to alarm customers, we acknowledge that some customers have been alarmed, and for this I sincerely apologise.Because of this, I would like to assure everyone that we will never send out emails like this again and will always respect our customers wishes."

Comms chief Suraya Adnan added: "Last night some customers received a GDPR email from Green Man Gaming titled ‘Order Confirmation’. We’d like to unreservedly apologise for sending this email to some customers that received it. We messed up and we promise we will not do this again. Valuable customer feedback has been passed to our teams internally so that this is taken into account for future campaigns."

This comes days after the firm had to defend the addition of 'cost per hour' statistics on game storefront pages after some indie developers and publishers were not impressed.