The CEO of Green Man Gaming Paul Sulyok has refuted industry chatter about him planning on selling the digital retailer.

In 2014 and 2015, rumours were circulating that this was the ultimate plan for the company following its purchase of data-driven social network Playfire in 2012 and the launching of an indie publishing label, then called Green Man Loaded, in 2014.

This was seen as Sulyok and co adding technology and value to the company's offering that might have attracted a potential buyer. But speaking to PCGamesInsider.biz in the aftermath of Green Man Gaming announcing its intention to go public, Sulyok said this was never the plan.

"No, [I never planned to sell]. That was what everyone thought the strategy was, but it was never my strategy," he said.

"I love what I do. I'm very lucky that every morning when I walk to work there is a bounce in my step. I go from Euston to Kings Cross and sometimes I'm walking so quickly I'm almost running because I want to get into work. I have a great team around me and I genuinely enjoy what I am doing here. We are building something. It's a lot of fun. We could not do the hours and put the graft in - all of us - if you didn't genuinely enjoy what you are doing. It's tough, don't get me wrong. It's not easy growing a business 25 per cent year-on-year, but it's a lot of fun."

Green Man Gaming has announced its intention to float on the Alternative Investment Market with a valuation of $128m.

You can read more about the digital retailer's decision to go public in our interview with Sulyok