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#PCGICYMI - The biggest stories and hottest features of the week - Midwinter Entertainment, PC Building Simulator and Dead Cells

#PCGICYMI - The biggest stories and hottest features of the week - Midwinter Entertainment, PC Building Simulator and Dead Cells

Each Friday, we collect the biggest stories and the hottest features of the week.

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1. 'We left 343 to start Midwinter because we wanted to build ambitious games that didn't seem possible within the traditional structure of triple-A'

Halo 5 veteran Josh Holmes talks about leaving 343 Industries to set up brand new studio Midwinter Entertainment, teaming up with Improbable and what his team are hard at work with 

2. "The middle ground between success and failure doesn't seem to exist on Steam anymore which is a difficult thing"

PC Building Simulator producer Stuart Morton tells us about the project's early success, why publisher The Irregular Corporation opted for Early Access and how it got hardware firms on board

3. How Motion Twin stopped Dead Cells being just ANOTHER game with roguelike pixel art Metroidvania elements

Marketing and comms man Steve Filby takes us behind the scenes on the French-made indie hit

4. Inside Track - Natalie Griffith tells us about brand and marketing firm Identity Spark's five years

"We specialise in brand strategy, content marketing, social media strategy and community management but touch on all areas of marketing and comms when needed"

5. "We had a good game and following with the first Vermintide - but you never know when you do a sequel"

In which Fatshark CEO Martin Wahlund tells us about the early success of Vermintide 2 and what the studio's plans for the future are


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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.