Updated: No, GTA V isn't the most profitable game ever - but it's still a massive industry success story

Updated: No, GTA V isn't the most profitable game ever - but it's still a massive industry success story

Update: Okay, we got this one wrong. World of Warcraft has made $10bn in revenue as of the start of 2017, for one. 

Original story: It's sure looking like Rockstar's Grand Theft Auto V has made more money than any other entertainment release, well, ever.

That's according to MarketWatch, which reports that with 90m copies sold and $6bn in revenue, it has made more money than any film ever made.

The site reckons that 2.1 per cent of sales are on PC. We're presuming that is purely physical sales data as it seems like an incredibly low slice of the pie, especially given that Grand Theft Auto V is in the Steam charts most weeks.

Part of the reason that Grand Theft Auto V has been quite so successful was the online aspect. Though this had a rocky start when it originally launched, it now brings in frankly ridiculous amounts of cash through microtransactions and DLC.

"Video games are a much better business than [movie] studios," Evan Wingren, analyst over at KeyBanc said.

"Games in general have the enviable position that their content is interactive, which allows them to make data-driven insights and adjust games and business models that benefits players and the company."

Cowen analyst Doug Creutz added: "I think it's a wild outlier," going on to discuss whether Take-Two's upcoming Red Dead Redemption 2 will be as successful, saying: "That's not to say Rockstar won't have other big hits - it may - but another GTA V isn't likely," said Creutz. "Michael Jackson had a lot of hit albums but he only had one Thriller."

PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.