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Ubisoft teams up with Tencent to launch games in China

Ubisoft teams up with Tencent to launch games in China

In news that will come as little surprise, French publishing outfit Ubisoft is partnering up with Chinese tech and game giant Tencent to release its games in China.

The latter will be operating, publishing and pushing a number of Ubi's "most successful titles" in the region and will speed up its presence in the region.

No games are named in the announcement, but it's fair to assume that we'll see the likes of Assassin's Creed, Watch Dogs and Just Dance hitting China.

“Tencent manages the largest online games community in China and one of the largest, most active social networks in the world, so this deal should help us dramatically increase our games’ exposure and engagement in China,” said Yves Guillemot, CEO and Co-Founder, Ubisoft. “We are fortunate to have a fantastic partner in Tencent, and look forward to continuing to work with them to deliver great gaming and entertainment experiences for Chinese players.”

Tencent president Martin Lau added: “We are honored to start this new chapter of our relationship with Ubisoft, and to be able to bring many of Ubisoft’s creative and renowned titles to our Chinese customers. This agreement further demonstrates Tencent’s commitment to delivering reliable, fun, and professional interactive entertainment experiences for our users.”

This follows the news that Ubisoft had managed to give long-term financial predator Vivendi the boot, with that firm agreeing to sell its 27.3 per cent stake. Tencent has come in to buy a five per cent share in Ubisoft, with this 'strategic partnership' being part of the deal.


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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