Chinese tech entertainment giant Tencent and Ubisoft's founding family, the Guillemots, are reportedly looking into forming a new company that would have some Ubisoft assets. 

That's according to Bloomberg, which reports that the duo is weighing up with IP could be brought over to this new venture, as well as how much they are actually worth. Tencent might be able to gain greater control over this new company – and therefore Ubisoft IP – via this potential deal. 

The Guillemot family owns 14 per cent of Ubisoft's shares, while Tencent has a 9.99 per cent stake. 

It looks like we're still a ways off a deal being decided. 

Ubisoft shares rose 4.3 per cent on the news, the highest day-to-day rise in quite some time. 

The French publishing giant hasn't said a huge amount on the matter but has admitted that it has hired advisors to help them figure out the company's future.